How we helped this company increase their ROAS
We featured this famous Photo Design Tool with placements in premium positions across our publishing platforms Trendy Mami, Men With Kids, and Talk District. The brand desired extended visibility for the holiday season, and wanted their products and services to be represented as a meaningful gift to family and friends. We were already running their campaign before with traffic mostly coming from previous articles and in line contextual links in current topics, this new package started in November.
Main Placements used
Featured placements for the company’s services and products included: 2 Sponsored Post 3 Dedicated Paragraphs in gift guides or related content
More details on the placements
The dedicated articles focused solely on their brand, services, and products, while generating interest as a solution for holiday gifting. Dedicated paragraphs helped ensure Mixbook would be given wide exposure in content relevant to the brand’s services and core market. These placements were displayed early in the content to ensure maximum visibility, and were included in articles and content that previously showed high-level engagement from users.
Clicks
Actions
More details
The numbers increased noticeably in December as well, seeing the following data compared to October:
- 40% increase in clicks
- 240% increase in actions
- 600% increase in sale amount
What worked
Most of the clicks and sales were generated by the sponsored post, thanks to our targeted push notifications, newsletters, and social posts taking to the article we were able to bring the right converting audience.
How we can replicate the success
Have done a thorough analysis of the results we are able to choose the ideal placements for similar companies in the future that will be statistically more likely to receive exposure and convert.
Interested in Promoting Your Brand?
Check out our placements in the media kit and reach out to our team to start a potential partnership.
